Platforms Help Startups Succeed

Have you ever noticed that some startups or businesses seem to get traction when similar, maybe even better, struggle to win customers? How and why that happens is one of the many secrets of growth hackers, serial entrepreneurs, successful venture capitalist, and even the midas touch of Silicon Valley.

And even as I reveal this secret sauce, I will add a strong caveat to the formula: To know it, like any formula or recipe, is useless until you precisely mix the ingredients and correctly cook it. This will be the hard part, but hard is good. It’s why most fail.

So, secret unveiled…

Building the platform, from which you launch and grow your startup, is the hardest part.

It is the part that will make you soar early, sustain through the dip, and build a product that everyone wants.

What then is the platform?

A platform, in business, is an infrastructure that allows you to quickly...